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About Performance Insurance

Performance Insurance and Financial Services is a full-service independent insurance agency and financial advisory firm with headquarters in Des Moines, Iowa. Our independence means we are able to work with a variety of companies to identify the insurance and financial solutions to best meet your needs. Performance is a Trusted Choice agency and member of the Independent Insurance Agents of Iowa.

Performance Cares

We care about our community and we want to make a difference.



Agency Principal

ph. 515.309.9500 x 202

Meet the Headquarters Team




Account Executive

Home, Auto, Business, Life, Health, Farm, and Surety

ph. 515.309.9500  x 205

Placeholder for Harry Shoemaker's Photo
Agent Offices
Agency Headquarters

500 New York Ave

Des Moines, IA  50313

Tel: 515.309.9500


Harry and Traci and Performance Insurance helped me save a fortune in professional liability insurance for my business. I used to pay a premium for industry-specific policies but I get excellent coverage now through a plan from Performance Insurance and it is nice that they are local. Whether I need more information about adding new professional services and finding out if they are covered or making other recommendations, Harry is happy to answer questions quickly via email. I especially love that if they don't specialize in something they will let me know!

Cassie S.

The Shoemakers run a great business. In addition to their notary supplies, they also provide a full range of insurance products. After many years with the same insurance company for my business liability policy, I decided to price shop when my business was expanding. Despite the business growth and need for MORE coverage, Notary rotary and NRI Insurance saved me over $1000 per year over the companies I had been using I switched both of my liability policies to them. They are quick to answer questions I have about insurance needs and Harry is very knowledgeable in different types of products and is quick to reply to e-mail inquiries. They are really involved in their community and encourage volunteerism. If you are shopping for insurance policies or notary supplies I recommend.

East Village Spa

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